12 Rules of Management Effectiveness

Renowned military strategist-turned -businessman Tao Zhu Gong is a revered figure in Chinese history for his astute moves on the battlefield and in the marketplace. Combining his mastery of geography, psychology and economics, he came up with a set of principles for business success long before his Western counterparts articulated their business formula. In this book, local SME expert Tay Boon Suat delves into 12 rules of Tao Zhu Gong and applies them to our modern context. Despite being 2,500 years old, Tao Zhu Gong's principles cover vital aspects of modern business such as customer service, human resource management and strategic planning.